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News · BrandsStarbucks fills its US coffee shops again: sales rise 7.7%
The coffee chain earned more than expected in its latest quarter thanks to the United States, where more people are coming back into its stores. Outside the country, however, sales are barely growing.
Translated from the original Spanish article. Read in Spanish
News published on October 29, 2026. The situation may have changed since then.
Starbucks reported the results of its latest fiscal quarter on Thursday, October 29, 2026. Its boss, Brian Niccol, summed it up in one idea: the plan to turn the brand around is working.
The numbers
- It earned $0.80 per share (adjusted), more than the $0.71 Wall Street expected. - It brought in $9.1 billion, slightly less than the $9.2 billion forecast. The reason: it no longer counts sales from its China business, which it sold. - Sales at stores open for more than a year rose 7.2% worldwide.
The United States leads the way
In the United States, those sales grew 7.7%. Customers spend about 5% more per purchase on average, and visits are up 2%.
Outside the country, mainly in the United Kingdom and Japan, sales rose just 0.9%. There, visits fell 3%.
Starbucks believes it still has room to open about 5,000 more coffee shops in North America.
The full year
In its full fiscal year 2026, Starbucks sold $37.9 billion, 2% more. Its earnings per share rose 28%, to $2.72.
What comes next
- It expects North American sales to grow about 4% in 2027. - It will bring home delivery to its own app. - It will use more artificial intelligence in mobile ordering.
The company also promises that its price increases will stay well below inflation. In September it had already announced the closure of about 250 stores in the United States and Canada, around 1% of the total.
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Sources (in Spanish)
- Resultados del trimestre y del año, ventas por región, planes y declaraciones de Niccol: Yahoo Finance (29 de octubre de 2026).
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